Brand Guide
The Sapera Brand Guide is the authoritative reference for the correct and consistent application of the Sapera visual identity.
It establishes the standards required to preserve the integrity of the brand across all media, ensuring that every communication reflects our values and maintains a unified appearance.
This document provides comprehensive instructions for the use of brand assets, covering logo usage, colour specifications, and typography guidelines. It is intended for use by internal teams, external partners, and any third parties producing materials on behalf of Sapera.
Purpose
The objectives of this guide are to:
- Ensure a consistent and recognisable brand identity across all touchpoints.
- Provide precise and practical instructions for asset application.
- Protect the brand from incorrect or unauthorised use.
- Facilitate efficient, on-brand production of materials by all stakeholders.
Structure
The Brand Guide is organised into the following sections:
1. Logo
Standards and specifications for the Sapera logo in all formats:
- Logotype principles – Core typographic standards applied to the logo.
- Main logo – The primary version and its correct usage.
- Monochrome logo – Approved single-colour applications.
- Logomark – Icon-only variant for compact usage scenarios.
- Safe area – Minimum clear space to ensure optimal legibility.
- Logo colours – Official colour options for the logo.
- Do’s and don’ts – Prohibited modifications and misuses.
2. Colours
Defined brand colours and their application:
- Colour palette – Primary, secondary, and accent colours with exact values.
- Colour combinations – Approved pairings that meet accessibility and visual standards.
3. Typography
Approved typefaces and usage guidelines:
- Fonts – Official font families for both digital and print formats.
Adherence to these standards is essential to safeguarding the Sapera brand.
By following this guide, all stakeholders contribute to a cohesive and professional brand presence in every context.